for the mandem
about
‘For The Mandem’ is a week-long takeover of woo’s social platforms and digital ecosystem by grassroots mental health charity Mandem Meetup. The campaign hopes to challenge perspectives on what a healthy male-centric community looks like, as well as offer practical tools from writers, members of the Mandem Meetup community and mental health experts to transform your headspace.
project type
creative direction, creative partnerships, video production, creative content, 360 editorial
date
january 2024
credit
film director: Nathan Baxter
social content video editor: Sam Bottenberg
campaign trailer
episode 1 & 2
episode 3 & 4
editorial content
other social media assets
results
5.93%
115k
1.75m
engagement rate
(over benchmark)
video videos
(across channels)
content impressions
(across editorial and social content)