About:
Hollie is currently the Senior Social Producer at woo, where she creates engaging content for the media publication's organic channels, as well as feeding into creative production of woo studio (the creative agency branch of woo).
Previously she has held roles at Rolling Stone UK (where she developed the social strategy for the publications introduction to the UK) and Dazed Media.
Hollie occasionally freelances as a creative producer on commercial campaigns that have an emphasis on social-first activations.
She has also written for a number of Arts and Culture publications about social media strategy, and hosted workshops for independent artists.
Hollie recently spoke at a panel for woo teaching brands how to reach gen z on social media
speaker / panels:
Hollie has participated in a number of events as a workshop host or panellist.
Her preferred topics of discussion are:
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social media strategy
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how brands can build community on social media
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best practices for reaching gen z online
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how niche communities are fuelling connectivity online and IRL for gen z
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why you don't need influencers to host your tiktok content
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tiktok production workshops
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how to refine your brands content pillars
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analytics for social media workshops
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how to find the right talent in a sea of creators
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why brands should act more like publishers on social media